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With effective social media interactions, you will be able to interact with customers while gaining their trust and loyalty. There is nothing better for a customer to see than a business that connects with them on a fun and social level. Having this type of relationship with customers gives you a positive edge over competition. In the end, it comes down to who a customer connects with that gets business. It also gives your company in increased brand recognition and improved brand loyalty among followers. Good social media marketing leads to more customers and more business.