Corporate Identity DesignWhy do we need a corporate identity?
Research by the marketing and design sectors demonstrate that the driving force behind market leadership is how people perceive your company logo design. Essentially these studies show us that it is not really the price of goods or the features or attributes of the products and services that are most important, but rather that if your business has a strong, simple and credible company logo design that people will opt for you as their chosen provider.
We have a streamlined creative process that always yields results that please our clients. With years of experience in the field of brand identity, Apt 3 Studios knows how to help you reach your business identity goals. We figured out that there is a process to doing this, and we’d love to show you how!
The first step in the creative process is gathering information on similar companies in your industry. We also analyze any logos that you like, or envision you new logo having a similar look and feel to. We ask you a set of questions about your marketing goals and how your company needs to be perceived to attain these goals.
We then get your feedback for each concept and repeat the process as many times as possible while keeping on track with the project budget and timeline.
We work to refine one, at most two concepts, by producing another set of variations on our now tightly-focused vision for your new logo.
A final variation is chosen from the refinement process to receive one last round of focused and detailed refinements. This logo is then completed and made ready for print and other media.
The final logo is delivered in Illustrator (AI), Adobe PDF (PDF) formats, along with any bitmap requests you may have, like TIFF, JPG or PNG. Corporate Identity Package collateral items are delivered in (AI), Adobe PDF (PDF) and sometimes InDesign (INDD) file formats depending on the nature of the collateral.
That covers the essentials steps we follow for corporate identity package creation and logo design for virtually every corporate identity client that we have served. If you are looking to hire a graphic designer to do identity work for you, we would like to invite you to contact us about getting your project started today.